New Loyalty Scheme – Ice

When I shop I like to feel like I’m getting a little more for my money, which is why I’m a big fan of loyalty schemes. Gathering points as I do my shopping which can then be used to buy myself a little treat!

When I was contacted about a new loyalty scheme called Ice, I was keen to give it a go.

Ice is a unique loyalty scheme which rewards shoppers for buying from companies carefully selected for their environmental credentials. The www.myice.com website offers a broad range everyday food and travel essentials to luxury gifts and treats from partners including , Eurostar, SSE and Stagecoach plus over 400 local food heroes. Customers are rewarded with free ‘Ice points’ which can we redeemed against future purchases. As well as being environmentally-friendly, Ice is also one of the UK’s most generous loyalty schemes (giving customers up to 11p of Ice points for every £1 they spend).

I’ve had a look around the site and it looks really interesting. There are a mix of big retailers including John Lewis and Marks and Spencer, and smaller local shops including a couple of farm shops close to my home. I’ve tested it out with John Lewis where it works as you might expect. Points are exchanged for voucher codes which can be spent on the John Lewis website. I treated myself to some gorgeous Cath Kidston fabric buttons 🙂 The only thing I discovered while doing this was that you can only exchange point for certain values (£5 or £10) and you can’t exchange for more than one voucher at a time so I couldn’t put 2 together to get £20 off.

I’ll be sure to check Ice whenever I shop online to see if I can earn or spend Ice points!

Disclosure: I was provided with £20 of Ice Points to review the website. All opinions are my own.

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